Transportation & Logistics
Training Series

Workshop: Business to Business Customer Service

Customer loyalty must be earned, not only with quality products and delivery systems but also with superior service. Competition is fierce and margins are squeezed to the point where yesterday's fair price is today's high end. To survive and grow, companies must differentiate themselves from the crowd by providing exceptional service.

Businesses in the supply chain are keenly aware
that they are in a strategic partnership with their customers which depends on trust and communication to create value.
This workshop presents an overview of the importance of customer service, the elements of superior customer service, a few ideas for dealing with difficult customers as well as how to effectively execute service recoveries.

Held in either college campuses or hotel conference centers in areas where large numbers of shipping companies are concentrated (e.g., Doral, FL; Greenspoint area, Houston, TX; Alameda, CA; etc.) This workshop features a lecture with a question and answer session. Small groups allows for plenty of interaction.

Who should attend:
Anyone who serves internal or external customers will benefit from this intense and well balanced workshop. This course is recommended for newcomers to the Business to Business (B2B) environment as well as for those that wish to reinforce their skills. If your position requires interactions with people, this seminar will help you to promote a partnership relationship with your customers, foster loyalty and will help you contribute to your organization's competitive edge.
Workshop Content:
  • Who are your customers?
    • Internal
    • External
  • What is Customer Service?
  • Good Customer Service is good business!!!
  • B2B Commercial Relationships
    • Hit & run
    • Transactional
    • Strategic Partnership
  • Customer satisfaction
    • Important aspects of service
    • Gaps in customer expectations
  • Supply Chain Management
    • Phases of a transaction
  • Communication
    • Pictorial
    • Electronic
    • Written
      • E-mail etiquette
    • Verbal
    • Non-verbal
  • Difficult customers
    • In-control approach
    • Model for setting limits
  • When things go wrong
    • Service recovery & loyalty
  • Professional development
 
To register, or for additional information please contact Miami-Dade College - West Campus:
Telephone:305-237-8513
or visit
www.mdc.edu/ce/west
Cost:$175.00, per participant
Date:Tuesday, 26OCT10
Time:6:00 PM to 9:30 PM
Location:Doral Area
 3800 NW 115th Avenue
 Doral, FL 33166

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